Services include brand strategy, research & positioning, advertising and creative services, experiential branding, campaign deployment.
Our roots are in publicity – in crafting great stories, understanding how to integrate brands into the larger world narrative and position brands among sharp competitors. We know how to develop campaigns that compel, inspire and – most importantly – are true to the brand and its community.
Whether it’s a seminal design concept or a new identity. Or a strong marketing communications, advertising or PR campaign. Whatever it is, it’s about telling powerful stories that stay and grow within the communities where your brand belongs. We understand what the job is about. It’s not about a logo design, creating an ad campaign, launching a tour or social media plan.
It’s about making something happen.
Even in this media fragmented world, there is no replacement for big idea advertising. Especially when the right creative is deployed correctly across all – especially non-traditional – media. Each campaign Cercone Brown creates starts with a powerful idea. It is supported with a program that reaches far beyond print pages, television and online, and into the lives of your customers.
Blogs. Twitter. Facebook. Search Engine Optimization. Online Marketing opens astounding options for reaching and converting business today. It’s a chance to change the dynamic from one-way messaging to true engagement and conversation with your prospects. But too often these online marketing tools are single-serve tactics with little synergy to overall business objectives.
Want ink? Cercone Brown knows how to get it. From niche to mainstream, from print to broadcast and into the changing world of online media, we’ve got it covered. But getting ink is just the beginning. Our approach extends beyond the media to manage the myriad relationships between your brand, your customers, investors and workforce, as well as the many significant influencers unique to your business.
To us, branding is a verb. A very active verb. Cercone Brown digs in and figures out what drives your business. And we help you identify where your brand belongs in the hearts and minds and culture of your customer. Do that right, and you’ve created a wellhead to launch the best ideas, the best creative work and the best results.
Often the last mile in a communication plan, events and promotions can be the spark that makes consumers act. Nothing can make a brand come alive and a prospect move like a well conceived and executed event or promotion. We like to call it Brand Activation.
From corporate ID to packaging, design is perhaps the most powerful of all communications tools. Great design captures and translates the very essence of the brand without speaking a single word. Sometimes subtle. Sometimes brash. At times elegant. And at others gritty. Design is as individual as your brand.
Going green, cause-related marketing and employee-focused programs (diversity, work-life balance) are all hot topics for media and consumers alike. However, to succeed today, a company needs to understand the corporate social responsibility landscape, and the inherent missteps that can be made – sometimes unknowingly – when one treads on sustainable grounds.
25+ years in marketing. Directs all CBC research, including design, deployment, analysis of large scale, national studies. His innovative research techniques and experienced-based learning have helped myriad clients. Notable Brand Experience: TomTom, Rockport, K2, Vibram, Backyard Farms, Quiksilver, Sperry Top-Sider, Massport. Where & When: CBC: 1999 – Now, Mullen: 1994 – 1999, Gray & Rice: 1992 – 1993, Biondolillo & Associates: 1987 – 1992
25+ years in marketing. Former award-winning journalist and VP at a global branding agency before staring the agency that bears her name 13 years ago. Highly strategic. Creative thinker. Ruthless about great work. A team player.
Notable Brand Experience: Timberland, J.Jill, Bank of America, Thinking Machines, The Row NYC, Vibram, GMAC Insurance, Massport.
Where & When: CBC: 2001 – Now, Mullen: 1992 – 2000, Journalist: 1989 – 1992
Directs CBC House Programs experiential media events; The Winter House in Deer Valley, Utah, The Parenting Experience in NYC, Summer House on Nantucket, and The Fall House in Santa Barbara, CA.
77 North Washington Street, Boston, MA 02114
CBC New York
349 5th Avenue, 3rd Floor, New York, NY 10016
Employment inquiries | Caroline Budney
Internship opportunities | Whitney Ocko
Client inquiries | Len Cercone
CBC’s House Programs | Noelle Guerin