collaboration as branding
stylists as brand loyalists
experience as brand introduction
integrating into larger stories
{ we believe } great creative
deserves great deployment.
{ we believe } “campaign” is a verb
a very active verb.
{ we believe } every brand
is a mission brand.
{ we believe } your brand
is already connected.

ABOUT US

We were founded in 2001 with big agency experience. We are based in Boston, with offices in New York City.

Services include brand strategy, research & positioning, advertising and creative services, experiential branding, campaign deployment.

Our roots are in publicity – in crafting great stories, understanding how to integrate brands into the larger world narrative and position brands among sharp competitors. We know how to develop campaigns that compel, inspire and – most importantly – are true to the brand and its community.

Whether it’s a seminal design concept or a new identity. Or a strong marketing communications, advertising or PR campaign. Whatever it is, it’s about telling powerful stories that stay and grow within the communities where your brand belongs. We understand what the job is about. It’s not about a logo design, creating an ad campaign, launching a tour or social media plan.

It’s about making something happen.

SERVICES

ADVERTISING

Even in this media fragmented world, there is no replacement for big idea advertising. Especially when the right creative is deployed correctly across all – especially non-traditional – media. Each campaign Cercone Brown creates starts with a powerful idea. It is supported with a program that reaches far beyond print pages, television and online, and into the lives of your customers.
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ONLINE & SOCIAL MEDIA

Blogs. Twitter. Facebook. Search Engine Optimization. Online Marketing opens astounding options for reaching and converting business today. It’s a chance to change the dynamic from one-way messaging to true engagement and conversation with your prospects. But too often these online marketing tools are single-serve tactics with little synergy to overall business objectives.
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MEDIA RELATIONS

Want ink? Cercone Brown knows how to get it. From niche to mainstream, from print to broadcast and into the changing world of online media, we’ve got it covered. But getting ink is just the beginning. Our approach extends beyond the media to manage the myriad relationships between your brand, your customers, investors and workforce, as well as the many significant influencers unique to your business.

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BRAND CONSULTING

To us, branding is a verb. A very active verb. Cercone Brown digs in and figures out what drives your business. And we help you identify where your brand belongs in the hearts and minds and culture of your customer. Do that right, and you’ve created a wellhead to launch the best ideas, the best creative work and the best results.
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EVENTS & PROMOTIONS

Often the last mile in a communication plan, events and promotions can be the spark that makes consumers act. Nothing can make a brand come alive and a prospect move like a well conceived and executed event or promotion. We like to call it Brand Activation.
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DESIGN

From corporate ID to packaging, design is perhaps the most powerful of all communications tools. Great design captures and translates the very essence of the brand without speaking a single word. Sometimes subtle. Sometimes brash. At times elegant. And at others gritty. Design is as individual as your brand.
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SOCIAL RESPONSIBILITY

Going green, cause-related marketing and employee-focused programs (diversity, work-life balance) are all hot topics for media and consumers alike. However, to succeed today, a company needs to understand the corporate social responsibility landscape, and the inherent missteps that can be made – sometimes unknowingly – when one treads on sustainable grounds.
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OUR WORK

CBC TEAM

LEN CERCONE

Partner, Research & Insight

25+ years in marketing.  Directs all CBC research, including design, deployment, analysis of large scale, national studies. His innovative research techniques and experienced-based learning have helped myriad clients.
Notable Brand Experience:  TomTom, Rockport, K2, Vibram, Backyard Farms, Quiksilver, Sperry Top-Sider, Massport.
Where & When: CBC: 1999 – Now, Mullen: 1994 – 1999, Gray & Rice: 1992 – 1993, Biondolillo & Associates: 1987 – 1992

ERIKA BROWN

Brand Strategy & Creative

25+ years in marketing. Former award-winning journalist and VP at a global branding agency before staring the agency that bears her name 13 years ago. Highly strategic. Creative thinker. Ruthless about great work. A team player.
Notable Brand Experience: Timberland, J.Jill, Bank of America, Thinking Machines, The Row NYC, Vibram, GMAC Insurance, Massport.
Where & When: CBC: 2001 – Now, Mullen: 1992 – 2000, Journalist: 1989 – 1992

NOELLE GUERIN

Account Director

Direct lifestyle public relations accounts and four experiential marketing events; The Winter House in Deer Valley, Utah (in year 7) The Parenting Experience in NYC (kicking off in April) Summer House on Nantucket (going into it’s eighth year) and The Fall House in Santa Barbara, CA.

TESTIMONIALS

Throughout my career in different national publications (Men’s Health and Shape), I’ve worked with plenty of public relations / media firms, however CBC has always stood out to me. Not only do they focus on making and maintaining professional – and personal – relationships with journalists and clients, they make the work fun, easy, and most importantly, they get results. They know how to present a client to a specific outlet and thrive on creating environments – through trips, events, dinners, or desk sides – that are the right fit for everyone involved. I always know that work with them will be memorable and would recommend them to both fellow editors and clients looking for a new firm.

Cassie Shortsleeve, Senior Editor, Shape

As a one person fitness department at Women’s Health it is impossible for me to give time to every PR person that contacts me. For CBC, I make time. I know when they pitch me it is relevant and thoughtful. I can’t even count the amount of stories they have helped me with and the brands they have introduced me to through hands on experience. They’re the kind of PR team that fast become friends.

Jen Ator, Fitness Editor, Women’s Health

There is a reason why I go to CBC any time I am working on a lifestyle story. They get it. They understand the importance of learning about brands and products through hands on experience. I have yet to attend a press trip that comes close to the house programs CBC has created. They take that same approach with their clients; they bring us through the experience of a brand, they engage us and they make us understand why their client’s stories are unique and press worthy.

Clint Carter, Senior Editor, Men’s Health

CBC is different than any other agency I work with. They understand what is newsworthy and what is going to resonate with our readers. They take the time to understand the magazine. The house programs are a clear indication that they think strategically and creatively. As an editor, I look forward to the trips they plan all year.

Dean Stattmann, Deputy Editor, Men’s Fitness

CONTACT US

If you have a project you would like to discuss, get in touch with us.

CBC Boston
77 North Washington Street, Boston, MA 02114
617-248-0680

CBC New York
349 5th Avenue, 3rd Floor, New York, NY 10016
917-301-9278

Employment inquiries | Caroline Budney

Internship opportunities | Whitney Ocko

Client inquiries | Len Cercone

CBC’s House Programs | Noelle Guerin

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