New eBook: 7 Deadly Mistakes of Social Media Marketing
Download The Seven Deadly Mistakes of Social Media Marketing…And How to Avoid Them. This eBook gives practical how-to’s to CMOs and marketers in hopes to jumpstart their interactive efforts. Unlike so much of what we see that’s heavy on theory and case studies, this eBook is designed to give action items you can use immediately.
As the social media marketing and PR agency for clients that have ranged from IBM, GMAC and Castrol to Quiksilver, Nalgene and K2, Cercone Brown & Co has covered a lot of road in online marketing. Some smooth, and a lot bumpy. And in the past few years of fielding requests, giving talks, discovery and even some awards, we’ve seen a lot of companies make some of the same mistakes over and over again. With this book, we hope to help others get to real ROI that much faster…and start enjoying the rewards quicker, too.
Download it, share it and tell us how we can make it better.
To this end, CBC will be expanding on the content in this book with a weekly series, “How 2 Tuesdays.” Just like it sounds, we’ll publish a mini guide every Tuesday that will allow us to get deeper into the use of Twitter, You Tube, niche communities, SEO, online PR and a whole lot more.
Shoot a note to jmcclary@cerconebrown.com and we’ll add you to our list.




Could you sign me up for “How 2 Tuesdays?” Love your work!