Tool Time: iAd Advertising Platform from Apple
Learn about Apple iAd, the latest mobile advertising media platform to come from Apple on July 1, 2010.
Most Recent
When Good Bloggers Go Bad: Identifying Bloggers Who Just Want Freebies
In the age of self-publishing, it seems anyone can hang out their writing shingle and label themselves a blogger or editor. But PR pros beware — a small minority of bogus bloggers have crept on the scene. Find out how to suss out unscrupulous bloggers and build meaningful relationships with the right bloggers for your brand.
Social Media Guidelines Hit the Pages of the 2010 AP Stylebook
The 2010 edition of the AP Stylebook introduces a new section of social media guidelines, along with over 100 new writing entries as well.
Tool Time: Social Media Game Foursquare
There are so many PR and social media tools that it can make your head spin! We help you sort it all out with our “Tool Time” column, which breaks down some of the most useful resources around. This week, we focus in on the popular social media game Foursquare.
The Lighter Side of Social Media Marketing: Q&A with Jordan Cooper from ‘Not a Pro Blog’
You’d expect a social media marketing blogger to write about transparency and engagement. But you probably wouldn’t expect to see a post about the similarities between social media marketers and strippers. That’s exactly what readers get when visiting Not a Pro Blog, founded by stand up comedian and creative media consultant Jordan Cooper.
Tool Time: Twitter Analyzer
There are so many PR and social media tools that it can make your head spin! We help you sort it all out with our “Tool Time” column, which breaks down some of the most useful resources around. In this edition, we explore Twitter Analyzer.
Beyond Green: The Journey to Smart Living Through The Green House
A rallying cry for renewable energy and green tech. A growing eco-conscious society. Increased attention on our food’s origin. All these are catalysts for change, yet the saturated, “green” landscape is intimidating for many people. The Green House, an experiential, green marketing program by Cercone Brown & Co., aims to break the stalemate between consumer intention and action.
Boston Advertising and PR Agency Cercone Brown & Co. Wins Silver 2010 Bulldog Award for “Best Green Campaign”
Advertising and PR agency Cercone Brown & Co. (CBC) was recently bestowed one of the PR industry’s top honors: a 2010 Bulldog Award for “Best Green Campaign.”
7 Tips For the Perfect Pitch
Learn the best PR pitch practices from four top broadcasting outlets: CNN, CBS, ABC News, and the Nightly Business Report.
LinkedIn Adds “Follow Company” Feature
Today, LinkedIn announced it has added a new “Follow Company” feature, where users can, well, follow a company. The feature allows users to get real-time updates on company developments like promotions and job openings, with flexibility for users to set their notification volume preferences.
