Media Relations: MAXIM Takes Some Shots
Full Metal Jackasses? Not exactly…
The Orvis Media Shootout is one of the full brand immersion media relations events we do each year at Cercone Brown & Co. The idea is to give the media an authentic experience that encompasses every aspect of our clients’ brand: the product, the culture, the people … all without hard selling.
For the Shootout, everyone from the Wall Street Journal and CNN to NBCToday and Self take a step inside the legendary world of Orvis. They shoot, flycast, eat game, see bird dogs in action … you get the point.