Comments on: Put the RSS Release Down and Back Away from the Keyboard: Closing Newspapers Put Integrity in the Hands Agencies http://www.cerconebrown.com/blog/put-the-rss-release-down-and-back-away-from-the-keyboard-closing-newspapers-put-integrity-in-the-hands-agencies/ All the News That We See Fit to Print Fri, 18 May 2012 11:33:16 +0000 http://wordpress.org/?v=2.6.2 By: Mark http://www.cerconebrown.com/blog/put-the-rss-release-down-and-back-away-from-the-keyboard-closing-newspapers-put-integrity-in-the-hands-agencies/#comment-20 Mark Tue, 24 Mar 2009 15:49:30 +0000 http://www.cerconebrown.com/blog/?p=181#comment-20 Interesting; a similar issue is also there from a multi-channel / integrated campaign perspective; straying off-topic in one of your channels means brand and message dilution at a minimum. Worst case is your target perceives the dissonance, and becomes alienated and / or actively opposed. When writing marketing collateral, the marketers have almost always told the sales-guys that the messaging has to be more subtle... Interesting; a similar issue is also there from a multi-channel / integrated campaign perspective; straying off-topic in one of your channels means brand and message dilution at a minimum.

Worst case is your target perceives the dissonance, and becomes alienated and / or actively opposed.

When writing marketing collateral, the marketers have almost always told the sales-guys that the messaging has to be more subtle…

]]> By: Meghan http://www.cerconebrown.com/blog/put-the-rss-release-down-and-back-away-from-the-keyboard-closing-newspapers-put-integrity-in-the-hands-agencies/#comment-19 Meghan Tue, 24 Mar 2009 15:18:40 +0000 http://www.cerconebrown.com/blog/?p=181#comment-19 Awesome post! As many of us PR professionals majored in journalism (and with so many newsroom layoffs and publication folds), it's time for us to take back the ethical reins of news and writing so that we may influence and inform public opinion with their best interests at heart! Awesome post! As many of us PR professionals majored in journalism (and with so many newsroom layoffs and publication folds), it’s time for us to take back the ethical reins of news and writing so that we may influence and inform public opinion with their best interests at heart!

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