Media Relations

Want ink? Cercone Brown knows how to get it. From niche to mainstream, from print to broadcast and into the changing world of online media, we've got it covered. But getting ink is just the beginning.

Our approach extends beyond the media to manage the myriad relationships between your brand, your customers, investors and workforce, as well as the many significant influencers unique to your business. Sometimes that influencer is an industry analyst or blogger. Sometimes it's a kid on a retail floor. And sometimes it's a reporter at a national television network. We reach them all.

Media Relations Services:
Traditional Media Relations
Broadcast PR
Online & Social Media
Blog Outreach
Media Events & Trips
Product Seeding
Viral Marketing & Buzz Programs
Guerilla Marketing
Crisis Communication

Getting the interview is only half the battle.  With the right preparation and training, CBC will help you nail it.  From message development to full-day and ˝-day media training immersion sessions in front of the camera, we’ll help you make the most of your press opportunities
 
Media Training Services:
Full-day and ˝-day training sessions
Message and Q&A development
Sound byte copywriting
On-camera practice sessions
Mock interviewing
Presentation development
Image consulting