Online & Social Media

Blogs. Twitter. Facebook. Search Engine Optimization. Online Marketing opens astounding options for reaching and converting business today. It's a chance to change the dynamic from one-way messaging to true engagement and conversation with your prospects. But too often these online marketing tools are single-serve tactics with little synergy to overall business objectives.

Cercone Brown provides a single, campaigned-focused vantage point that deftly ties online and offline together in a unified communications platform designed to drive action. From paid media and search engine optimization to media relations and social media marketing, Cercone Brown will create and manage all aspects of your web presence with unique online programs that combine the strategy, creativity and technology to improve your bottom line.

And what's more, we'll become the voice of your brand online, ensuring that your collaborative relationships are nurtured with genuine interaction by real people in real time.

Services include:
Online advertising campaign development
Website design
Online marketing and promotions
Online PR
Social media marketing and engagement
Media planning and search engine marketing

Online Advertising Campaign Development

At Cercone Brown, we create online advertising that will capture attention and drive action online. These are not simply as digitized versions of print or TV ads, but rather fully optimized campaigns made specifically to take advantage of the power of the Web. As the most dynamic and easily measured form of advertising, online campaigns should be the leading edge of marketing and sales programs, altered and tracked to optimize ROI. But even more, Web campaigns are the dominant gateway to your brand and a window to your audience.

  • Concept development
  • Integration services
  • Serving, tracking and campaign optimization
  • Banner and landing page development
  • Domestic and international "news" video placement
  • Site sponsorships
  • Advertorials

Website Design

As a brand development and communications agency, our clients rely on our strategic vision and creativity to drive you most powerful brand communications efforts today: your website. From micosites that drive online marketing campaigns to providing strategic and creative direction to existing corporate sites, Cercone Brown provides full spectrum of website development services and support.

  • User experience, interface design
  • Design, copywriting and programming
  • Natural language SEO content development and optimization
  • eCommerce integration
  • "Engagement" application development: video games, polling, discussion forums, content sharing, blogs, content distribution and downloads
  • Hosting administration
  • Testing, measurement and reporting
  • ROI analysis
  • Data capture management

Online Marketing and Promotions

Online marketing today goes well beyond the corporate website. From viral content for blog consumption to natural or organic search engine optimization to creating online campaigns sites that capture and hold your prospects' interest, Cercone Brown provides complete interactive platforms. We engage your audience on their terms, where they live and where they search, creating long-lasting connections that drive business.

  • Microsite and promotional campaigns, including enter-to-win, polling, video contests
  • Ambient media and outgoing content creation, SEO PR, RSS distribution
  • Blog monitoring, reporting and management
  • Corporate and spokesperson blog development and management
  • Email campaign integration, including opt-in database development and hosting

Online PR

Bloggers, podcasters and all the self-anointed authorities across industries have risen to the top of the media food chain. Treat online media right, and you can start an incredible buzz. Treat them wrong, and it can be hard to recover.

Cercone Brown is fluent in the evolving online media landscape, and very comfortable with the particular tact and touch needed to succeed with the "People's Media," as well as the ubiquitous world of social networking sites. We can help you build and launch your online PR effort, so you can reach your target customers where they live and join in their conversations about your brand.

  • RSS press releases and campaigns
  • Content creation and distribution
  • Blogging and blogger relations
  • Online media rooms
  • Social media integration (Twitter, Facebook, Digg, YouTube, etc.)
  • Viral campaigns
  • Crisis management

Social Media Marketing and Engagement

From our public relations roots, Cercone Brown has been at the forefront of social media marketing since its inception. And as popular as words like Facebook and Twitter may be, most organizations are still wrestling with what role they should play in the marketing mix, and how to manage it across marketing, HR legal and other areas that have a stake in the effort. Cercone Brown will help define a social media strategy unique to your business needs, and manage the entire process from Alexa to Click Z.

  • Social media site advertising, promotions and viral extensions, including widgets, apps and chicklet development
  • Facebook development and management
  • Twitter integration and management
  • YouTube channel development and video sharing sites
  • MySpace page creation and social networking sites
  • Social networking outreach and reporting

Media Planning and Search Engine Marketing (SEM)

Media strategy should be as creative and effective as your advertising. At Cercone Brown, we consider the medium to be as powerful as the message. For media budgets big and small, we integrate our services with some of the best in media planning and buying professionals in the nation, including AMP and Overdrive Interactive. Or we'll work seamlessly with your preferred media buying agency.

  • Media planning and buying
  • Serving, tracking and campaign optimization
  • Banner and landing page development
  • Paid search management and search engine marketing
  • Pay-per-click (PPC) management
  • RSS feed and link building
  • PPC landing page development and optimization
  • Tracking: online campaign tracking, email tracking, site traffic and behavioral tracking, lead source labeling