Timberland: American West Tour

Timberland is an authentic brand that brings the spirit of the outdoors as much to rugged New England as urban New York. Trouble is, the company had virtually no distribution west of the Mississippi in the all-important outdoor channel.

Through an ambitious 12-city community service tour, Cercone Brown helped Timberland to become an appreciated, authentic member of outdoor communities from Sun Valley to Telluride.

As a result, the company gained new distribution and zones of influence – as well as a great deal of corporate goodwill – in the signature markets of the American West.

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