Appleseed’s: Day of Beauty

Appleseed's had become a dowdy old brand with a core consumer age above the average age of life expectancy. As part of an overall re-branding effort aimed at driving the brand toward aging boomers, we needed to drive customers to newly designed retail locations in order to fully experience the brand.

Cercone Brown developed a Day of Beauty with an educational bent, including a fashion show and fun workshops, as well as a full agenda of dedicated to self-improvement. We utilized local organizations for models and floral arrangements to generate strong word of mouth, driving store traffic. And everyone felt the love with gift bags, promotions and discounts.

Imagery

Collateral Design - Book of Kate