SERVICES:
- advertising
- online & social media
- media relations
- brand consulting
- events & promotions
- design
- social responsibility
OUR CLIENT WORK:
- adidas
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adidas: Eyewear Launch
Since inventing the track shoe in 1920, the adidas mission has remained clear: Create technologies that propel athletic achievement. When the company launched its new eyewear for golf, cycling, running and snow sports, adidas turned to Cercone Brown to get the word out. A full-scale media relations campaign had immediate impact: In only eight months, nearly two million consumers were introduced to the line through magazine, web and broadcast coverage.
