Previous Next

Cercone Brown & Co. Wins 2010 Bulldog Award for Best Green Campaign
Read More Here>>

 

New ebook: The 7 Deadly Mistakes of Social Media Marketing...And How To Avoid Them
Download here>>

 

SupplyScape: Legislative Media Relations

SupplyScape was a start-up software company in the up-and-coming, anti-counterfeit drug marketplace. Its future hinged on Florida lawmakers upholding pioneering regulations.

A precisely targeted, low-volume campaign seeded high-profile stories that pressured lawmakers. It aimed to educate the business press with a soft touch, often quietly seeding stories to top, non-competing publications. In two months, Cercone Brown secured 50-plus articles with a circulation of 20 million, including The Wall Street Journal, Boston Globe, (Newark) Star Ledger (the unofficial hometown paper of Big Pharma) and numerous industry and tech trades.

The law remained intact, and SupplyScape now (quietly) works with the absolute top-tier of manufacturers and wholesalers nationwide.