SERVICES:
- advertising
- online & social media
- media relations
- brand consulting
- events & promotions
- design
- social responsibility
OUR CLIENT WORK:
- Nalgene
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Nalgene: Refill Not Landfill
Situation:
As a brand originally developed for outdoor enthusiasts, Nalgene's passion for the outdoors extends to protecting it, as well as enjoying it. As a company that makes a nearly indestructible plastic water bottle, Nalgene is perfectly positioned as an environmentally friendly alternative to bottled water. With Americans consuming bottled water at an average of 166 bottles per year, and 8 out of 10 of those plastic bottles ending up in landfills, Nalgene wanted to change America's throwaway mentality.
As a brand originally developed for outdoor enthusiasts, Nalgene's passion for the outdoors extends to protecting it, as well as enjoying it. As a company that makes a nearly indestructible plastic water bottle, Nalgene is perfectly positioned as an environmentally friendly alternative to bottled water. With Americans consuming bottled water at an average of 166 bottles per year, and 8 out of 10 of those plastic bottles ending up in landfills, Nalgene wanted to change America's throwaway mentality.
CBC Solution:
Using Earth Day as our guidepost, Cercone Brown created Refill Not Landfill, an integrated public relations, promotions, online and social media campaign to reduce disposable water bottle waste. Nalgene is dedicating all proceeds from the sale of its commemorative Refill Not Landfill water bottle to purchasing carbon offsets from NativeEnergy.
Using Earth Day as our guidepost, Cercone Brown created Refill Not Landfill, an integrated public relations, promotions, online and social media campaign to reduce disposable water bottle waste. Nalgene is dedicating all proceeds from the sale of its commemorative Refill Not Landfill water bottle to purchasing carbon offsets from NativeEnergy.
Result:
Nalgene tripled its sales in the first weekend alone, with the RNL bottles selling out in four days. The campaign generated over 65 million impressions, including Oprah! and NBC Today. We also secured a non-paid placement deal on World's Biggest Loser. Its follow-up campaign, Filter for Good, a partnership with Brita, has helped Nalgene open new, mainstream sales channels with Target, Costco and others.
Nalgene tripled its sales in the first weekend alone, with the RNL bottles selling out in four days. The campaign generated over 65 million impressions, including Oprah! and NBC Today. We also secured a non-paid placement deal on World's Biggest Loser. Its follow-up campaign, Filter for Good, a partnership with Brita, has helped Nalgene open new, mainstream sales channels with Target, Costco and others.
