SERVICES:
- advertising
- online & social media
- media relations
- brand consulting
- events & promotions
- design
- social responsibility
OUR CLIENT WORK:
- Cognos
Previous
Cognos: Scrabble
Situation:
Even the most seasoned of Cognos' software sales team was finding it impossible to secure meetings with CIOs of major universities. These tech executives were embroiled in super-expensive, multi-year initiatives that weren't living up to their promise. The last thing CIOs wanted to hear about was software from Cognos that would make it all work. Even if it was true.
CBC Solution:
To open the door for the Cognos Sales team in the education market, Cercone Brown devised an integrated brand campaign deployed to deliver CIOs from America’s top universities directly to Cognos. Face to face. One on one. Launched at the year’s most important trade show, the campaign spanned design, advertising, an incentive to visit the booth for an in-depth demo, and several guerilla promotions and hospitality initiatives.
Result:
40 percent of CIOs targeted agreed to a meeting, yielding hundreds of thousands of dollars in sales.
Even the most seasoned of Cognos' software sales team was finding it impossible to secure meetings with CIOs of major universities. These tech executives were embroiled in super-expensive, multi-year initiatives that weren't living up to their promise. The last thing CIOs wanted to hear about was software from Cognos that would make it all work. Even if it was true.
CBC Solution:
To open the door for the Cognos Sales team in the education market, Cercone Brown devised an integrated brand campaign deployed to deliver CIOs from America’s top universities directly to Cognos. Face to face. One on one. Launched at the year’s most important trade show, the campaign spanned design, advertising, an incentive to visit the booth for an in-depth demo, and several guerilla promotions and hospitality initiatives.
Result:
40 percent of CIOs targeted agreed to a meeting, yielding hundreds of thousands of dollars in sales.
