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New ebook: The 7 Deadly Mistakes of Social Media Marketing...And How To Avoid Them
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Cercone Brown & Co. Honored as One for the “Best Online Marketing Campaign for 2009”
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Orage: Ski Apparel Launch

Since snowboarding began dominating snow sport culture, street and urban styles drove apparel designs on the slopes. But for a growing number of skiers, snowboard looks just didn't feel right.

Enter Orage, fueled by New School Skiing energy. This Canadian company launched in the United States with some of the most innovative, unforgettable, high-performance ski apparel in the world.

Cercone Brown started with a targeted publicity campaign, positioning the New School Ski trend to fashion editors who are not just reporters on cool looks, but cultural trend-spotters. In the process, the New School story became the Orage story and took the U.S. snow market by storm. Orage distribution grew by 500% in less than two years.